北京音乐生活展


当音乐"链"上生活……

作为全球最大乐器展、全球最知名消费电子展等众多大型商贸展的主办方,我们拥有众多资源,特别是国内的中产阶级人群、音乐人、热爱音乐并享受生活的人群等,北京音乐生活展更注重品质、体验、跨界以及新渠道的开拓:

  • 跨界:专治传统渠道瓶颈症,开启一扇新的门--音乐跨到生活圈,生活跃到音乐界;
  • 融合:音乐界最有生活品味的,生活圈最有音乐素养的;
  • 创新:以买手视野筛选优质音乐&生活品牌,打造music&lifestyle示范灵感商业体;
  • 共赢:品类互补,组合营销,发挥1+1>2的抱团力量。

目标观众:

  • 最专业的品牌用户:乐手、音乐人、音乐学院师生、音乐家、艺术家、各领域意见领袖等;
  • 最具成长性的经销代理:新型渠道商、设计师买手店、Lifestyle整合店、新型书店等;
  • 最有购买力的中高收入消费者:音乐爱好者、艺术及收藏爱好者、高品质生活方式拥趸、2-15岁孩子家庭、90后年轻群体等。


Experience a Life filled with Music

As the organizer of many large commercial exhibitions like Music China, which is one of the most large-scale musical instrument exhibitions around the world, and the world's most well-known CES Asia, the rich resource would be our advantage. We especially have a large number of middle class, musicians, music&life lovers and so forth. Compare to other commercial exhibitions, Beijing Music&Life Show pays more attention on quality, experience, cross-border and the development of new distribution channels.

  • Cross-border: To break the deadlock of traditional distribution channels and to achieve the cross-border integration of life and music
  • Integration: The music industry with the most taste of life; Daily necessaries with the highest music accomplishment.
  • Innovation: To screen the high-quaility musical and lifestyle brands through buyers' vision and to find the inspiration from brand integration display.
  • Win-win: To exert group spirit and to achieve the result of 1+1>2, through complementary products'category and integrated Marketing.

Target customers:

  • The most professional brand users: musicians, artists, students majoring in music, music teachers, and key opinion leaders in various industries.
  • The most potential distribution agent: new channel operators, designers and buyers stores, lifestyle integration shops, new bookstores.
  • The high-income consumers with the greatest purchasing power: music lovers, art lovers and collectors, fans of high-quality life style, families with two to fifteen-year-old children, millennials.


展会规模 Exhibition Scale

观众翻番 Num. of Visitors



国风馆

孙瑞琪
86 21 62952316

跨乐馆

姜荣玮
86 21 62951265

西韵馆

张潇钰
86 21 62956881

乐学馆

李婷
86 21 62953807



International

Dan Scrimgeour
86 21 62951237
dan@intex-sh.com

活动接洽

房瑾
86 21 62951403
fangjin@shanghai-intex.com

市场&媒体

孙瑞琪
86 21 62952316
sunruiqi@shanghai-intex.com


主办方

中国乐器协会
上海国展展览中心有限公司
中国(上海)国际乐器展览会

合作媒体

微博:北京音乐生活展

微信号:musiclifeshow